Is your Supermarket designed like a Casino?

Experts are noticing more and more similarities between two seemingly different business models.

Experts are noticing more and more similarities between two seemingly different business models.

According to the experts, we’re being brainwashed at the checkout.

“When it comes to supermarket shopping, nothing happens by chance. Everything is planned,” says Dr Gary Mortimer.

New research out of the United States is finding a link between two seemingly very different business models.

In your typical casino layout, there’s no sunlight, scented air wafts through the floor, there are limited windows, and no clocks.

Sound familiar?


Well, it’s exactly the same as your average supermarket – Woolworths, Coles, Aldi and IGA.

The footprint of both a casino and a grocery store are designed to ensure you spend more.

Fresh produce is normally positioned at the entrance, giving the customer confidence they’re buying healthy foods.

There’s a reason the essentials – meat, milk and eggs – are as far away from each other as possible – so you have to walk the whole store, encouraging impulse buys.

Just like casinos, music sets the mood for spending. When the store is busy, fast songs are played to encourage you to move quickly through the aisles.

And those half-price signs are strategically placed between discount items and non-sale items. This makes you associate full price with discounted ones.


Dr Gary Mortimer says: “This is very much about supermarkets leveraging school atmospherics and consumer psychology to get us to spend a little bit more and spend more time in store.”

The average Australian walks through a supermarket two and a half times per week so consumer psychology is big dollars for grocery stores.

Experts say we are less in control of our purchasing decisions than we think.

* In highlighting particular offers we are not making specific recommendations as this article does not cover all available products and may not compare all features relevant to you. Any advice provided is general in nature and does not take account of your needs, objectives or financial situation. Individuals should consider their own circumstances, and if in doubt seek appropriate advice, before proceeding.