New online outlet selling designer gear with up to 70% off
Brand name bargain hunters are being offered a new place to shop for clothes, homewares and electronics with big discounts
Big name brands are often the ones that most of us can’t afford.
But a new online factory outlet store is advertising labels such as Prada, Gucci, Louis Vuitton, Calvin Klein and Emporio Armani at discounts ranging between 25% and 70% off.
Catch.com.au has launched a new designer outlet section that is similar to a designer factory outlet — housing designer brands, second-hand designer items, high street brands such as Apple, Nike, Ray Ban, Billabong and household Aussie names such as Bonds, Lorna Jane and Sabo — all on sale.
“We found that there was a disadvantage to people who couldn’t get to the outlet stores in the big cities so now we’ve brought them online so that everyone can get those bargains” Ryan Gracie, Head of Marketing at The Catch Group — who run catch.com.au.
Packed and processed through the company’s warehouse in Melbourne, the items are then sent straight to your door. According to Russell Zimmerman, Executive Director of the Australian Retailers Association, the new online outlet store is is offering brands that wouldn’t normally be found in traditional outlet stores.
“There are names that you don’t normally see in those discount houses or Direct Factory Outlets. So yes, there is some real opportunity for the consumer who’s looking for that real great bargain,” Zimmerman said.
As well as providing customers with cut-price designer goods, online outlets give luxury retailers a way to clear end of line and past season stock without having to interfere with their existing pricing.
Of course the downside for consumers is the products being purchased are old merchandise. And while some bargain-hunters may be delighted to find that some of the items on the catch.com.au outlet are second-hand — others may be less keen on pre-loved products.
The trend for online outlet stores is not entirely new — theeoutnet.com is a dedicated outlet version of it’s sister site net-a-porter.com, offering out-of-season products from brands available on the main site, at a discount. And a number of popular Australian fashion stores have already set up their own dedicated outlet clearance websites, including Oroton, Bonds and Country Road.
However, the owners of traditional factory outlets say they’re not concerned by the new competition.
“It’s all about the experience that we can offer a customer, it’s very different from an online platform where people can touch and feel a product,” Karen Thompson, Birkenhead Point Centre Manager said.