The Queensland fast-food wars that could cut your dining costs
Competition is heating up in the Sunshine State — which is great news for customers!
From slashed prices on hamburgers to super cheap chicken, Queensland is experiencing a fast food price war like never before.
American fast-food giant Carl’s Junior is set to open in Pinpama next Wednesday, but this is only a small part of their expansion hopes — the chain has plans for 50 stores to open in Queensland over the next seven years.
And this is only one of the fast food giants set to flood the south-east, with more international chains not afraid to go head-to-head with McDonald’s and Hungry Jacks.
Taco Bell with its craft beer and sophisticated Tex-Mex menu re-entered the Aussie market last year, proving it sees Australia as a huge opportunity over the coming year with plans for an additional three stores.
It’s believed social media and word-of-mouth means consumers are aware of these overseas brands and more willing to try new food. Add in Queensland’s population boom, and analysts say the catalysts for rapid expansion are there, with South East Queensland seen as an untapped market.
Jersey Mike Subs already has stores at Mermaid Waters, Benowa and Browns Plains – the first international stores to rival Subway.
Another popular US pizza chain, Little Caesar’s, is already in New South Wales and plans on expanding into Queensland, while sushi burgers are on the menu at Japanese food chain MOS Burger.
“It’s a healthy alternative to just eating burger on a bun,” Tom Jolly from MOS Burger said.
“More options is always better but especially in this market that is very saturated and highly competitive they need to stand out in a certain way.”
MOS Burger is already open in the CBD, Garden City, Sunnybank, Surfers Paradise, Australia Fair and Pacific Fair with Northern Brisbane suburbs next on the list.
With all this competition, the price wars are likely to continue.