The shopping app that has already saved Aussies $100,000
A Current Affair investigates the new app that’s helping Aussies compare and cut costs on their groceries
Supermarket shopping can be stressful and time consuming — particularly for families who have to take small children along with them and for those Aussies living in rural areas. There’s the crowds, busy carparks and kids’ tantrums at the check out.
And for some of us, it’s just a chore that eats away at precious family time. So it’s no surprise there are now several apps out there that are promising to make grocery shopping easier, more affordable and simpler to do from the comfort of your own home.
A growing number of shoppers are choosing to order their groceries online. A study from Nielsen in 2017 showed that 22% of grocery shoppers in the Asia-Pacific already shop online for their groceries — the highest number of any continent in the world.
Indeed, Aussies now spend about $3billion online on food and groceries — and data shows that more than 28% of us would consider buying groceries online in the next 12 months . So how do you know if you’re really getting the most out of your shopping dollar? A Current Affair took a look at one of the latest apps helping shoppers snag the best deals at our big three supermarkets.
GroceryGetter was created by Shawn Singh in 2017, after he found himself at a supermarket checkout, wondering whether he might get a better deal elsewhere.
The free app compares the latest prices from more than 45,000 products at Coles, Woolworths and Aldi, to give you the best deals currently available. It also allows you to get live price updates and track your savings. And the savings are already racking up for customers, the app’s site claims that GroceryGetter has saved their customers $100,000 on supermarket costs since launching in 2017.
“I was picking up a box of nutri-grain cereal, and I thought before I paid the $7.40 — I wondered was it cheaper at Woolworths?” Singh said.
Singh then approached co-creator and friend Mussa Kahn — and the two collaborated on the new app.
“So basically Shawn and I were working professionals and we are absolute car heads, and petrol heads through and through. A couple of years ago put out the feelers at the car club,” Kahn explained.
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The app is built around the basic concept of creating a shopping list, albeit one that’s created from the best deals at Coles, Woolworths and Aldi. “You build a shopping list on the app with the groceries you’d like to purchase,” Singh explained.
You can then choose to either buy in-store or to have the groceries from each store delivered to your door. Delivery will cost you $9.99 for Coles and Woolworths. The delivery cost is slightly more if you are ordering from Aldi.
And it appears to be working. Shopper Rebecca Glossop has been using the app for the past 2 months — and is already seeing big savings.
“I can get done and it’s delivered to me, it only took me 15 minutes to make the order, but the guy had to go to three different stores, I don’t have to do that,” Glossop explained.
“My average shop previously was closer to $120 for just me, with Grocery Getter I spend $70 so it’s a big reduction.”
Glossop told A Current Affair that although there is still a delivery fee, ordering online stops her making unnecessary last minute purchases.
“I have a habit of being a big impulse buyer, so I personally prefer just ordering what I need and then they come and deliver it,” she said.
For busy mum Kay Pendall getting to the supermarket isn’t always easy, so A Current Affair asked her to trial the app and see if it helped her.
“To have this concept is amazing,” said Pendall.
“I think they were very good, (the order) definitely came within the window of time they allocated, so I really can’t complain about that. It was great being able to get everything from one place,” said Pendall.
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Associate Professor Gary Mortimer is a Marketing Expert from Queensland University of Technology — who explained that the apps are ideal for bargain-hunters or those who are less mobile.
“These types of apps are going to be targeted at consumers really looking to save money on their food and groceries every week essentially older people as well who may not be able to get out and get into the supermarket,” Mortimer said.
And Grocery Getter isn’t the the only comparison website on the market, money-saving app PriceHipster is a shopping app created by Dr Jermon Leneham.
“Hundreds of Australian’s have saved money through PriceHipster,” Leneham said.
“A few years ago when I was in med school I started to get a little bit bored, so I decided to create a website for Australian bargain hunters.”
The app allows users to not only compare sales at the supermarket — but also at major Australian chain stores from Bunnings to Dan Murphys, Coles, Woolworths, Harvey Norman JB Hi-Fi and Myer.
Leneham told A Current Affair that the prices on the site are updated several times a day to make sure users always have access to the very latest deals.
For the time being GroceryGetter only delivers to parts of Sydney. However, it’s set to roll out service to Canberra and Melbourne later this year, followed by Brisbane in 2019.
“It gives every single Aussie family a fair go to make sure they get the best value for their weekly shop,” GroceryGetter co-founder Kahn said.